Email Marketing Strategy and Email Audit
Don’t scratch your head anymore because we create just the right email strategy for you. We begin with email audit, planning, and implementation, leading to continued review, optimization, and eventual growth. We have worked with more than 25 industries in our cumulative email marketing experience of over 250+ years. Each strategy team at Spixtor consists of three people to weigh in different perspectives and domain knowledge.
In the absence of a well-thought email marketing strategy, your email program runs into the risk of low ROI and failure.
Spixtor can help you create a robust email marketing strategy – thanks to our 250+ years of cumulative email marketing experience. We come up with a clear 3 to 6 months email marketing roadmap that will have the greatest ROI impact on your business.
- Identify if deliverability issue(s) exist.
- Determine the causes(s) of deliverability issues.
- Receive a clear, prioritized list of recommendations to improve deliverability.
- Support your implementation of deliverability improvement recommendations.
What's Included?
Email Marketing Audit
The comprehensive email marketing audit allows us to uncover the gaps and opportunities in your email marketing program.
- Campaign & Template Review: Review all templates and campaigns used in the past 12 months, including design, call-to-actions, coding, and subject lines. Email designs should reflect your brand. Checkout our email template samples to know more
- Technical Review: Review technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.
- Data Review: Benchmark email metrics, top performer review, lowest performer review, reviewing unsubscribes, and subscriber demographics.
- Program Review: Reviewing email automation, segmentation, list health (growth/shrinkage,) targeting, and strategy review.
- Recommendations: We come up with recommendations for coding, design, content, calls-to-action, frequency, send day, send times, automation & A/B testing.
Planning
Based on the understanding of your business goals and priorities, we come up with a 3 to 6 months comprehensive email marketing roadmap that includes:
- Address technical issues in your email marketing programs such as deliverability, low engagement rate, and spam complaints
- Determine the types of email marketing campaigns based on one of the five key objectives:
- Build brand awareness
- Generate revenue
- Communicate with customers
- Increasing Lifetime Value
- Nurture prospects
- Email automation program strategies
- Channel integration recommendations
- Email vendor evaluation
Implementation
Spixtor is a full service email marketing agency which means you don’t have to look anywhere else for implementation. We deploy a top-notch team that will implement your email marketing strategy based on the best practices:
- Identify KPIs against established industry benchmarks
- Align key stakeholders in your email marketing programs
- Establish project management processes
- Assign a dedicated account manager
- Ramp up the email marketing team
- Set up tracking and reporting
- Email testing and optimization plan
Review, Optimization And Continued Incremental Growth
Your email marketing strategy is never a one-shot hit or miss. To be successful, your email marketing program needs continuous monitoring, evaluation, and optimization.
- Analyzing open rate, click-through rate, and conversions
- Measuring email marketing ROI
- Optimizing email marketing performance using tools and strategies such as:
- A/B Testing
- Send time optimization
- The subject line, CTA, and content optimization
- Personalization
- Behaviour-based segmentation
- Marketing automation
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What Makes Spixtor a Perfect Choice For Your Email Marketing Strategy?
We Live and Breathe Email Marketing
We are email experts, we focus on only email and we believe we will get you the result you want.
We are data-Driven Marketers
We will focus on conversion and driving revenue. We will use data and our over 250 years of combined experience to drive your email program to new heights!
Accountable Email Marketing
We ensure proper measurement, tracking, and optimization to ensure your email marketing goals are achieved.
Efficiency Without Losing Effectiveness
Our well-documented processes and trained email specialists mean you can execute your email marketing projects faster without compromising on quality.
Mutual Non-Disclosure Agreement
All projects are handled with confidentiality. We are happy to sign a mutual non-disclosure agreement.
Why Spixtor?
25+ Industries and Verticals served
From startups to Blue Chip companies, we power email marketing campaigns for businesses of every shape and size. Over 5,000 Businesses put their Trust on our email automation services.
eCommerce
Healthcare - Hospitals, Medical Centers
Natural Supplements
Video Gaming
Travel
Women's Clothing and Jewelry
Financial Sector
Real Estates
Digital agency
Government & NGO
Education
Grocery Stores
Publishers & News Organizations
Political campaigns (local and National)
Restaurants
Alcoholic beverages
Sports Drinks
And Many more ...
Need help with Email Marketing?
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